Media coverage is the most cost-effective way to increase your brand awareness and shape your brand perception. The C3 team has experience in leading companies to double and even triple their media coverage through creative marketing strategies.
C3’s integrated marketing approach ensures your public relations and corporate communications strategies mesh with your overall business goals. We reinforce your brand identity and increase awareness among decision-makers with an integrated public relations (PR) strategy that incorporates external and internal corporate communications, media relations, trade shows, speaking opportunities, and more.
Thought leaders = Media Coverage
While announcements of new products, financial results and company executives are valued by shareholders and industry analysts, trade media publications rarely cover these topics.
We help companies highlight their expertise in subjects that are interesting to their target audience. With an understanding of the company’s executive expertise, we identify ways to position this knowledge in a compelling manner to media editors and their target audiences. The C3 team develops byline articles, white papers and research studies to provide you a plethora of content to pitch reporters. Rich, compelling content is what drives media coverage.
Develop a Winning Public Relations Plan
If you need to increase your brand awareness or enhance your brand perception, C3 has great ideas to elevate your brand.
Media Coverage Increases Awareness and Sales
Media coverage fundamentally increases brand awareness and shapes the public’s perception of your company. When deployed as part of a smartly executed integrated marketing strategy, PR makes selling easier, as it is more successful to approach prospects that are already familiar with your company and have a positive brand perception. Media coverage that highlights premium content on your website also drives sales leads.